The 7 key issues for succesful sales:

Is your selling strategy aligned to the latest market
Are your sales structures arranged at optimal cost
and effect?
Do you focus the market following defined
sales processes?
Do all members of the team have a self
understanding as salesmen?
Do you have the right controlling tools to keep your
sales on track?
Does the skill level of all employees correspond
to your strategic requirements?
Are the distributions managed correctly
by your executives?