Akqui-Stop or “Why CRM when you already have too many orders anyway?”
In recent months, a situation has arisen in numerous logistics companies that I have never experienced in all my many years in the business.
In recent months, a situation has arisen in numerous logistics companies that I have never experienced in all my many years in the business.
The logistics and freight forwarding industry is facing new challenges! A headline that certainly applies to this industry almost daily.
At the bank, the insurance company, the telephone company, it is quite normal to have a self-service portal as a customer. The customer can make contact, view documents or order products.
60% of CRM implementations fall short of expectations. Many companies have introduced customer and sales management tools in the last 10 years.
The Customer Life Cycle in Logistics and the Touchpoints along the Customer Journey
In many companies, little attention is paid to the customer life cycle.
Jeder hat es im vergangenen Jahr erlebt, wie sich die Beziehungen verändern. Im privaten Bereich sind wir – je nach Wohnsituation – deutlich enger zusammengerückt oder haben uns weit voneinander entfernt.
Meaningful dashboards, valid KPI – how can a medium-sized company afford it? Dashboards and visualization of KPIs are part of the management’s toolbox.
How does a logistics CRM project become a worthwhile investment for the entire company? I would like to give you some insights on this in this blog post from my experience with logistics CRM projects.
Mit dem Absenden dieses Formulars akzeptiere ich die Nutzung meiner persönlichen Daten gemäß der Datenschutzbestimmungen.
#bigdata
#businessintelligence
#crm
#digitalisierung
#logistik
#transport